The Sqwincher Corporation was started by founder Mack Howard back in 1975 in Columbus, Mississippi, as a sports drink company. When Mack’s son, Tommy, joined the business in the late 80’s they decided that Sqwincher needed to find its own niche – as a heat stress safety product for the industrial market. Today, Sqwincher continues to take professional grade hydration to the masses and is considered "The Drink of Industry".